Haus of Hoodoo — Series of Instructional Video
An organic yet informative series of films that helped educate Jessyka’s clients, reaffirm her status as a guide and streamline instructions for her services and products.
Project Overview
Client: Jessyka Winston
Industry: Wellness & Spiritual Brand
Location: New Orleans
Project Type: Instructional Series
Goal:
Jessyka was tired of answering the same questions from clients, and wanted to help share her wealth of knowledge showcase her services while building a video library for her website and YouTube.
The Story
Jessyka came to Working Wonders Media wanting a clearer way to communicate to her clients to create an educated and loyal following for her wellness and spiritual service. She needed video that would keep working for her over time on her website and YouTube channel.
The Approach
I traveled to New Orleans to film with Jess on location, surrounded by her apothecary and to be steeped in her magic and wisdom. We used a natural and easy-going approach to film her teaching clients how to best use her products, while keeping it all on brand and in her style, voice and energy.
The Films
A series of instructional videos that have been performing for years.
How It’s Being Used
Website - These videos live on the Haus Of Hoodoo online store to help shoppers understand which products & services to buy.
YouTube - SEO ready and feeding up google searches for Jessyka
Culture - These films help to continue to share the culture behind Jessyka’s brand.
Newsletter - These videos were also sent out in Jessyka’s monthly newsletters/almanacs to her subscribers.
The Outcome
These final films were not only grounded in Jess’s wisdom and knowledge, but helped to continue and grow her extremely loyal clientele. Even after many years, they continue to support Haus of Hoodoo and her new ventures to come.
Client Reflection:
“It is such a pleasure to work with you. Every time, even in spaces foreign to you, you are able to put it all together better than I could have imagined it.””