Rotman Real Estate — Brand Story Video
A cinematic storytelling video created to capture the heart, values, and lived experience behind Mike’s Real Estate service.
Project Overview
Client: Michael Rotman
Industry: Real Estate
Location: Santa Fe
Project Type: Brand Story
Goal:
Mike was ready to start attracting real estate clients through organic marketing, by sharing his experience growing up in the industry and his knowledge as local guide in Santa Fe.
The Story
Michael came to Working Wonders Media wanting a clearer way to communicate why clients trust him and what he loves about helping them find their dream homes. He needed a video that could live on his website and beyond—one that reflected Mike’s values, not just his real estate business.
The Approach
We went for a hike early in the summer to one of Mike’s favorite spots to walk his dog and connect with nature, and just talked about what he loves about what he does. No scripts, no agendas, just authentic storytelling in a natural setting. By creating space for the story to unfold organically, the final film feels honest, grounded, and true to the Mike’s voice
The Film
A 3-minute documentary brand film designed for web, social, and long-term marketing.
How It’s Being Used
Homepage - Mike’s video lives right on his homepage to introduce himself to new clients
Instagram and TikTok - I cut up the video into 3 different reels to be used on his social media pages
Ongoing marketing campaigns - these shorter videos are also used as paid ads across many platforms like Youtube pre-roll.
Newsletter / Substack - as Mike grows his email and subscriber list, this video will also greet them in his introduction email to new subscribers.
The Outcome
The final film gave Michael a grounded, confident way to introduce himself to new clients and the way he works. It continues to support his real estate business by attracting aligned clients and creating clarity around what experience and character he brings along with him.
Client Reflection:
“Sharon was so helpful in getting me across the finish line with my website and especially the “get to know me video”. The video was well-produced and polished.
She did a great job and I would use her again in a heart beat. 5/5”